Discover the best tools to learn digital marketing in 2025. Simple explanations, examples, and helpful links for beginners. Perfect guide for students and new marketers from teShaHch.com.
Table of Contents
- Why Tools Are Important for Learning Digital Marketing
- Free Tools for Absolute Beginners
- How to Choose the Right Tools
Introduction
Learning digital marketing becomes easier when you use the right tools.
Whether you want to grow a business, start freelancing, or learn for your career — these tools help you practice, analyze, and understand real marketing strategies.
This guide lists the best tools to learn digital marketing with simple explanations and examples.
Why Tools Are Important for Learning Digital Marketing
Using tools helps you:
- Practice real digital marketing tasks
- Understand data and analytics
- Learn SEO, content, ads, and social media faster
- Improve skills through hands-on experience
- Build real projects you can show in a portfolio
Tools = Faster learning + Practical experience.
Best Tools to Learn Digital Marketing
Here are the top tools, divided into easy-to-understand categories.
A. Learning Platforms (Free + Paid)
1. Google Digital Garage (Free)
📌 https://grow.google/intl/en_in/certificates/digital-marketing/
- Free certification
- Beginner-friendly
- Covers SEO, Analytics, Ads
Example:
Take the “Fundamentals of Digital Marketing” course to build your basics.
2. HubSpot Academy (Free)
📌 https://academy.hubspot.com/
- Social media
- Content marketing
- Email marketing
Example:
Their “Social Media Marketing” course teaches posting, analytics, scheduling, and content strategy.
3. Coursera (Free Audit)
- University-level courses
- Learn at your own pace
Example:
Google’s Digital Marketing & E-Commerce course.
B. SEO Tools
1. Google Search Console (Free)
📌 https://search.google.com/search-console
- Check website ranking
- Keyword performance
- Fix SEO errors
Example:
You can see which search terms bring visitors to your website.
2. Google Trends (Free)
- Finds trending keywords
- Helps choose topics
Example:
Compare searches for “AI tools” vs. “SEO tools” to decide which content to write.
3. SEMrush / Ahrefs (Free Tools Available)
📌 https://www.semrush.com
📌 https://ahrefs.com/free-seo-tools
- Keyword research
- Competitor analysis
- Backlink checking
Example:
You can check what keywords your competitors are ranking for.
C. Content Creation Tools
1. Canva (Free)
- Create social posts, thumbnails, logos
- Ready-made templates
Example:
Create a Facebook ad banner in 1–2 minutes.
2. Grammarly (Free)
- Fix grammar
- Improve writing quality
Example:
Use it for blog writing, captions, and email marketing content.
3. AI Writing Tools (Copy.ai / Jasper)
📌 https://www.copy.ai/
📌 https://www.jasper.ai/
- Generate blog ideas
- Write captions
- Create ad copy
D. Social Media Marketing Tools
1. Meta Business Suite (Free)
📌 https://business.facebook.com/
- Schedule Facebook + Instagram posts
- Analyze engagement
- Manage ads
Example:
Create one post and schedule it for the entire week.
2. Buffer (Free Plan)
- Schedule multi-platform posts
- Simple dashboard
E. Email Marketing Tools
1. Mailchimp
- Email campaigns
- Newsletters
- Automation
Example:
Send an automatic welcome email when someone signs up.
F. Analytics & Tracking Tools
1. Google Analytics (Free)
📌 https://analytics.google.com/
- Track website visitors
- See which pages perform best
- Monitor traffic sources
Example:
If users spend only 10–20 seconds on a page, you need to improve your content.
2. Hotjar (Free Plan)
- Heatmaps
- User behavior tracking
Example:
See where people click or stop scrolling on your website.
4. Free Tools for Absolute Beginners
| Purpose | Tools |
|---|---|
| Learn Basics | Google Digital Garage, HubSpot Academy |
| SEO | Search Console, Google Trends |
| Content | Canva Free |
| Writing | Grammarly Free |
| Analytics | Google Analytics |
| Social Media | Meta Business Suite |
5. How to Choose the Right Tools
- For SEO: Search Console + SEMrush
- For Content Creation: Canva + Grammarly
- For Blogging: WordPress + Google Trends
- For Social Media: Meta Business Suite
- For Analytics: Google Analytics + Hotjar
Choose tools based on what you want to learn first.
You don’t need expensive courses to learn digital marketing.
Using free tools consistently is enough to build real skills.
Start with Google Digital Garage, practise on Canva, track results using Google Analytics, and grow step by step.
